• Film & Television Agency

Why video is #1 in 2018

Updated: Nov 3, 2019

If you’re someone who’s spent any amount of time in the marketing/advertising world, chances are you’ve been told a hundred times just how important video content is right now. That story might get old after some time, but the fact of the matter is that it’s a story worth repeating and reiterating. With video content booming the way that it is, now’s the

time to start thinking about creating new and exciting video content if you haven’t already.

Typical content marketing is saturated

Strategies that seemed bulletproof yesterday might drive your ROI into the ground tomorrow.

Why is that?

Businesses have started using video content marketing. We all feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.

Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing, is it worth the hefty price tag?

The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there.

Here are 6 reasons why you should use video marketing right now.

Video Boosts Conversions and Sales

First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. The team at Film & Television Agency Sydney has made sure that video works well for its clients regardless of the category in which they deploy it in.

Studies show that 74% of users who watched an explainer video about a product subsequently bought it. So better start crafting your exciting product videos now!

If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what motion pictures can do to your business.

Google Loves Videos

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.

Video Also Builds Trust

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information.

The new era demands a focus on shareable video content, not just pictures, not just traffic. Focus on the elite people in your audience who are spreading and advocating your content, now whilst you still can.

Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figures to promote your brand. So, if you are serious about content marketing, you need be serious about video, too.

Video Marketing Can Explain Everything

Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.

Trying to explain a difficult concept? Create animated explainer videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. And, they work!

Video Engages Even the Laziest Buyers

Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.

Video Ads Work Wonders

Hear this: the average click-through-rate of video ads is 1.84%. That’s the highest CTR of all digital ad formats! And for a 15-second non-skippable YouTube video ad the completion rate is 92%. For skippable video ads, the rate is 9%.

Video ads are also highly effective on social media platforms. Facebook, clubbed with Nielsen, projected the value of video ads on its platform. They learned that 74% of the total Ad Recall can be achieved already within the first 10 seconds of the video. So, fight against banner blindness by making video ads instead for half the cost.


Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because of advances in technology but also because it’s easy to spread it across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.

Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views.

Published by: Helal Shmeissem, Film & Television Agency.

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